AI Search Visibility for Trades & Home Services

Help homeowners find your business when they ask AI who to hire

You know your trade. Your website should make it easy for customers to understand what you do, where you work and why you’re worth calling.

We help tighten up the service pages, customer answers and business information that search engines and AI tools can use when people research local companies.

Start with a short look at your business, a few relevant questions and one practical improvement worth considering.

Make your experience easier to find

A homeowner might search for a local contractor, compare repair options or ask an AI tool which company can help. The information they find needs to explain your business properly.

You may already have a good website. But important details can still be missing: the jobs you specialise in, the areas you actually cover, what happens during a service visit or the answers customers ask for before booking.

We take a closer look, identify what’s worth improving and help get those details into the right places.

What we improve

Clearer service pages

Explain the work you do, who it’s suitable for, what customers can expect and how to take the next step.

Answers to real customer questions

Use your experience to answer the questions people ask before they call. That might include repair versus replacement, preparation, service options or what affects the price.

Consistent business information

Review your contact details, services, coverage areas and important business listings so customers can check you out with less confusion.

Proof from real jobs

Turn approved job photos, inspection findings and project details into useful examples that show the work you actually do.

A website search systems can access

Check for technical issues that make important pages difficult to find or understand. We handle agreed fixes within scope or coordinate with your website provider.

Reporting you can follow

See what we changed, how your business appeared in our search and AI checks, and what happened with website visits and inquiries where tracking is available.

What is AEO?

Answer Engine Optimization, or AEO, is the name used for work that helps make your business information easier to find, understand and use in search answers. You may also hear it called AI search optimization or GEO.

It builds on good SEO: useful information, a website that can be accessed, accurate business details and credible examples of your work.

We focus on improvements you can see and use. No one can guarantee that an AI platform will recommend a particular business.

A clear starting point

AI Search Visibility Review — $495 one-time

Find out where you stand and what’s worth fixing first.

• Review of one website, one main service area and up to five service pages.
• Checks using 15 agreed customer questions across three available search and AI answer platforms.
• A look at two local competitors and your key business information.
• A written report with your top five priorities and a 30-minute review call.

Target delivery: seven business days after we receive your intake information.

Visibility Foundation — $1,495 one-time

Put the most important improvements in place.

• Improve up to three existing service pages.
• Add up to 12 customer answers based on your actual services and experience.
• Clarify your business details, qualifications and service information.
• Review your Google Business Profile and make agreed corrections where access allows.
• Complete agreed technical checks and fixes within four hours of technical work, check inquiry tracking and provide a change summary.

Target delivery: three to four weeks after access and approvals. If you’ve purchased the $495 Review, we’ll credit it toward Foundation when you proceed within 30 days. Your total setup cost stays $1,495.

Keep improving as your business changes

Monthly support is optional. Choose the level that fits the work you need.

Visibility Care — $595/month

For keeping existing information useful and up to date in one main market.

• Monthly checks of 15 agreed questions across three available platforms.
• One existing-page update of up to 500 words and up to five customer-answer updates.
• Business-information checks, a plain-language report and a 20-minute review.

Includes up to four delivery hours per month.

Visibility Growth — $995/month

For businesses with more services, questions and real job examples to share in one main market.

• Monthly checks of 25 agreed questions across three available platforms.
• One new service guide or project example of up to 900 words.
• Two existing-page updates of up to 400 words each and up to ten customer-answer updates.
• Agreed business-profile and listing corrections, reporting and a 30-minute review.

Includes up to seven delivery hours per month.

All prices are in Canadian dollars, plus applicable tax. Monthly plans begin with a three-month commitment, then continue month to month with 30 days’ written notice. We agree on priorities within the included hours and deliverable limits. Unused hours do not roll over.

Website rebuilds, major repairs, extra locations, paid advertising and third-party fees are quoted separately. You approve any additional cost before work begins.

How we work with you

1. Understand the work you want more of

We start with your services, your coverage area and the customers you want to reach.

2. Check what’s there now

We review the website and business information you already have and record a starting point for the questions we’ll track.

3. Make the agreed improvements

We use your real experience and approved information to improve the pages and answers that matter most.

4. Review what changed

We show you the completed work and observed results, then agree on what’s worth doing next.

Built around the way trades work

Your best answers often come from everyday work: explaining an inspection, walking a customer through their options or showing why one repair is different from another.

We help turn that knowledge into useful website information without leaving you to write it all yourself. You approve the details, and we can work with your current website or SEO provider.

Suitable for HVAC, plumbing, electrical, roofing, pest control, landscaping and other trade and home services businesses.

Common questions

We already pay for SEO. Would this duplicate it?

It could overlap, so we check what’s already included. We can work with your provider, focus on gaps or tell you when the work is already being covered.

Can you guarantee we’ll appear in ChatGPT or Google’s AI answers?

No. Those platforms decide what they show, and answers can change. We improve the information you control and report what we observe without promising placement.

Do we need a new website?

Often we can work with the site you have. We’ll check access and limitations first. If larger repairs are needed, we’ll explain them and quote separately.

How long does it take?

A Review usually takes seven business days after intake. Foundation is targeted for three to four weeks after access and approvals. Changes in visibility and inquiries take longer to assess and have no guaranteed timeline.

Do we have to sign up for monthly support?

No. The Review and Foundation can stand alone. Monthly support makes sense when there are useful updates to make and progress to review.

How do you measure progress?

We track a defined set of questions, record when your business is named or linked and check whether the information is accurate. Where tracking allows, we also review relevant website visits, inquiries and booked work. AI answers vary, so these checks are a sample rather than a fixed ranking.

Is this a chatbot for our website?

This service focuses on how your business information appears in external search and AI tools. We can discuss a website chatbot separately.

Let’s see what’s worth improving

Send us your website and the main area you serve. We’ll take a short look at how your business is presented and point out a practical place to start.